I’ve always believed my career path makes the most sense when you look at it backwards. What started as a summer job at an all-boys summer camp eventually sparked the beginning of my digital career.

That beginning came in 2020, when I stepped into a “jill-of-all-trades” assistant role supporting YouTube and TikTok creators at the SWAY LA Content House. In the chaotic first year of TikTok’s rise, I quickly recognized the need for a steady strategist who could bridge the gap between emerging talent and the right opportunities.

Since then, I’ve worked across the “middle ground” of the industry—supporting talent strategy and activations at a platform, managing partnerships, events, and digital publicity for fashion and lifestyle clients at a PR agency, and now shaping influencer partnership strategy at VaynerMedia. In my current role as Associate Director of Influencer Strategy, I strategize client goals into tangible, measurable executional strategies rooted in culture-first taste and connect talent to larger brand opportunities to ensuring creators feel supported while helping clients win in culture.

I approach creator relationships with the same care and intention as an A&R—identifying rising voices, building meaningful relationships, producing content and experiences, and executing partnerships that are both talent-first and brand-friendly. My sweet spot lies in making talent feel valued while delivering campaigns that resonate.

Outside of work, I’m a semi-anon Substack writer, .5x lens enthusiast, and unapologetic Harry Styles super-fan. More details on taste.

Track Record Over The Years:

May 2025- Present: Associate Director of Influencer Strategy, VaynerMedia

May 2024- May 2025: Manager of Creator + Product Experience, VaynerMedia

October 2023- April 2024: Senior Digital Manager, Infinity Creative Agency

September 2022- October 2023: Digital Manager, Infinity Creative Agency

July 2021-June 2022 Manager, Talent Strategy & Activations, Triller

Aug 2020-July 2021: Assistant at SWAY Content House, Bryce Hall

Jan-Aug 2020: Communications Specialist in Division of Student Affairs; University of Florida

Summer 2019: Camp Menominee, Videographer/Media Coordinator

Summer 2018: Sony Music Entertainment, College Marketing Dept.